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Video: Social Media Do’s & Don’ts
How Many Can You Name?
Post like this are so hard for me because I always want to be thorough and provide a solid list that will share a nugget or two for you that will greatly benefit you. But when sharing social media do’s and don’ts, it feels impossible to keep a video under 10 minutes because there are so many items I want to suggest, and that doesn’t even provide you with any form of explanation of why I am saying “don’t do that!”
I personally do not mind being told to do something or not to do something, but I always want to understand the reason “WHY?” behind the statement (I touch on the WHY in the video). That said, this is a very small list of potential Do’s and Don’ts. But hopefully the ideas will have some spillover into multiple areas of social media.
The Do’s of Social Media
….the details are in the video
Do brand consistently.
Do show your personality.
Do interact with your followers and show them love. (Here is a previous post on 12 Ways To Show Your Twitter Followers Some Love). Buzzword: Engagement.
Use Google Plus – be sure to watch the video for the explanation. You do not want to miss out on Google Plus!
Do not try to automate engagement. Especially direct messages on Twitter. (Here is a link to a post that talks about horrible direct messages).
Do not buy followers/likes. I promise, nothing good will come of it.
Do not over promote yourself.
Do not try to use ALL social medial channels.
Do not clutter your readers’ newsfeeds.
A Few More Tips
….these tips are not in the video. It just felt weird only giving 5 of each!
DO – set up a Facebook Page. This will provide a lot of benefits that your personal page does not allow. If you’re planning on growing your blog, you want to make certain a fan page is involved.
DO NOT – forget to set your privacy settings on personal facebook page if you have content you do not wish for your blog world to see. As a general rule, if you put it on facebook, always assume it’s public and anyone can see it. Privacy on facebook is not a very realistic thought.
DO – use a professional image for your profile pictures and keep it consistent or at least themed among all social media platforms.
DO NOT – make your tweets private if you have a link listed on your blog. If you’re going to have it listed, make it public.
DO – make your profile descriptions keyword friendly, positive, descriptive and “attractive” to your target market. These too should be consistent above all platforms you associate with your blog.
DO NOT – participate in drama. It’s just annoying. Bring some sunshine into this world!
DO – entertain, inform, engage, inspire, motivate & encourage in your posts.
DO NOT – neglect your social media accounts. If you have the links on your site, be active and engaging. Consistency is vital.
DO – analyze which social media sites are generating the most traffic for you and nurture that platform.
DO NOT – argue with an idiot. There are lots of people out there who try to increase their ego by lashing out at others. Thank them for sharing their opinion and move on.
And to always end on a positive note……
DO spread positivity, love, kindness, gratitude, good vibes and always offer a tremendous amount of value.
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