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Blog Headlines: You Have 8 Seconds

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Blog Headlines: You Have 8 Seconds
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Are Headlines Important?

Earlier today I read that in today’s online world you have about 8 seconds of someone’s time to capture a readers attention.  A captive blog headline goes a long ways in today’s mobile world.

Diving deeper with a few Google searches I found different articles with varying information.  One article said you have five seconds to capture their attention, one said 15 and another said ten.  None of them offered any type of official study, but all consistently shared the message “you do not have much time to capture the readers attention.”

Yes, blog headlines are important!

My Readership Is Mobile

Google Analytics tells me that 47% of my readers are on IOS.  This means they are either reading my blog on their phone or iPad.  Droid and other mobile devices take the number of people reading my posts well over the 50% mark.  On mobile devices, people scan, thumb through and skim.  Or is that just me?  Capturing the readers attention is vital and compelling copy writing and headline writing skills are certainly helpful.  It’s obviously something I need to get better at myself.

Video:  Headlines: You Have 8 Seconds

Ways To Grab Their Attention

blog-headlines



  • Have Compelling Blog Headlines
  • Include Keywords In The Opening Paragraph
  • Make Your Posts Scannable
  • Short Sentences > Long Sentences
  • Short Paragraphs > Long Paragraphs

PS – I hope you found value in this post and I hope it helps you as you continue your blogging journey.  Please share your comments below or share on social media – I’d love your feedback and support.



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Discussion

  1. Adrienne Smith (@AdrienneSmith40)  September 3, 2013

    Hey Bonnie,

    I know that it’s a short window to grab their attention but like you I’m not really sure of the time frame. I know that headlines are still a weakness of mine because I have a problem of just writing instead of trying to grab people’s attention. I do on some posts but as you probably can tell not on most.

    I also know that the first sentence or two is important as well because I want to catch the new readers attention. My loyal readers will always be by but we can all use new fresh eyeballs on our content.

    Great video and you are the video master my friend.

    Hope you’re enjoying your week and see you again soon.

    ~Adrienne

    (reply)
    • Bonnie Cribbs  September 3, 2013

      I’m always thrilled to get a compliment like that, but especially so from you!

      I find myself just writing – I have to be very intentional about looking up keywords and thinking about captivating titles…and I KNOW it’s something I need to work on. We’re always improving, right?

      Thanks Adrienne – I truly appreciate the kind words and the visit to my blog :)

      (reply)
  2. Kschattner  September 4, 2013

    Awesome tips! I know I definitely need to start thinking more about my blog headlines- definitely something I struggle with!

    (reply)
    • Bonnie Cribbs  September 4, 2013

      Same here! I sometimes feel like I am doing good to just get the post out. I know I need help with a solid attention grabbing title.

      Thanks for reading and commenting!

      (reply)

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